DIY / garden retailing. The race to lead is on

Through . Published on 18 February 2020 à 16h16 - Update on 18 February 2020 à 16h16

In Europe, the huge D.I.Y. and gardening markets (value of €400 billion) have two caracteristics : half of the sales are in B-2-B and they are untouched by digitalisation. This shows a high potential both for B-2-B and omnichannel revenue. However, the appetite within retailers to use relevant strategies varies widely. Whilst the Americans adopted such strategic shifts several years ago,…