Digital Product Passport: the regulatory weapon forcing the retail industry into a new era

With less than 6 months to go before the delegated Acts come into force, the Digital Product Passport crystallises a dual challenge: shifting from a linear model to a circular economy and enabling brands to reclaim product data and customer knowledge. Amid regulatory uncertainty, industrial tensions and business opportunities, mind Retail explains the thinking behind the transformation with Pierre-Nicolas Hurstel (Arianee), Diana de Bernardy (GS1), Daniel Broche (Reconomia), Didier Mattalia and Gaëlle Delore (Trustplace), Nenad Cetkovic (Keyban) and Perrine Delobelle (Tilkal).