In the age of generative AI, new SEO levers are becoming essential

As an increasing share of traffic switches to AI search engines such as ChatGPT, Perplexity, Gemini and Copilot, SEO teams are reviewing their practices and organisation to increase visibility. How can new search engines be turned into acquisition channels? To find out, mind Retail spoke with a dozen retail specialists including Dispart, But, Paulette, childcare, home equipment and D.I.Y. brands, as well as Maxime Guernion (Havas Market), David Eichholtzer (Wam), Jérémy Lacoste (Eskimoz) and Thibault Renouf (Partoo).