Walmart invests massively in private label offering

After announcing the closure of the health center business, Walmart is investing in a major overhaul of private labels. It aims to enhance loyalty of high-income households, in order to compensate for the loss of shoppers to discount retailers.

Through Sophie Baqué. Published on 13 May 2024 à 10h39 - Update on 28 May 2024 à 11h17

Following accelerated sales growth in Q12024 (+5.8% after +5.5% in 2023), Walmart announced the launch of a premium private label “Bettergoods”. This range of 300 food items (frozen, dairy, vegetarian, drinks, groceries), selling for less than US$5 on average,…

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