Home » Gero Furchheim, Ecommerce Europe: “The challenges posed by marketplaces, often based in Asia, are the current priority” Gero Furchheim, Ecommerce Europe: “The challenges posed by marketplaces, often based in Asia, are the current priority” With the General Product Safety Regulation coming into force on 13 December 2024, but with no enforcement guidelines having been published since, mind Retail spoke with Gero Furchheim, the new President of Ecommerce Europe. In an exclusive interview, he details his stance on product safety issues, customs duties, the stakeholders involved, and the technological and investment implications. Through Sophie Baqué. Published on 24 February 2025 à 14h06 - Update on 24 July 2025 à 11h14 Resources On February 5, the European Commission asked EU co-legislators to remove the customs duty exemption for parcels under €150 and to strengthen customs controls. What is your opinion on this? Gero Furchheim: Since June 2024, Ecommerce Europe has raised the alarm about non-compliant products entering the EU via marketplaces, often based in Asia. This issue must be taken very seriously. Today, many products arrive cross-border without any controls, with safety defects and counterfeits. It is an absolute priority that the EU and Member States work together to enforce our regulations,… Sophie Baqué e-commerceregulation Read more EU : Focus on the main regulatory changes for e-commerce in 2025 Interview Didier Veloso, GS1: “At Decathlon and L'Oréal, the usages’ growth of QR code scanning is very encouraging” Marketplaces: Brussels wants to limit entry of non-compliant products Mexico increases customs fees for Temu, Shein, AliExpress and others Faced with Shein's growth, the U.S. and the E.U. attack exemptions from customs duties
