[mind Retail Exclusive] Decathlon launches rental for business customers

Against the backdrop of a slowdown in the core B2C business, particularly in the digital space, Decathlon detailed a shift towards professional customers at mind Retail Day. Over the next 2 years, the Decathlon Pro entity, headed by Anne-Laure Grand, is set to become the company's main growth driver.

Through Sophie Baqué. Published on 24 June 2024 à 10h56 - Update on 14 January 2025 à 18h52

At the mind Retail Day held in Paris on June 19, Decathlon (sales 2023 of €15.6 billion, up 4.4%) announced the launch of a new service for business customers. “Following on from what we’re doing in B2C with bike and tent rentals in particular, which is going very well, Decathlon Pro yesterday launched a rental service for professional customers, said Anne-Laure Grand, Managing Director of Decathlon Pro during a round-table discussion.…

Sophie Baqué