JouéClub bets on the 2024 Olympics to boost growth

In the toy sector, even though the 4th quarter accounts for more than 50% of sales, the Olympic Games are a highlight of 2024. JouéClub spokesman Franck Mathais reviews this pivotal moment.

Through Sophie Baqué. Published on 15 July 2024 à 17h01 - Update on 19 July 2024 à 18h03

According to Circana, the toy market fell by 5.2% in value and by 8% in volume in France. However, JouéClub (2023 sales steady at €500 million via 300 stores) is expecting a positive effect due to the Olympics.…

Sophie Baqué