Old Navy and Rent the Runway adapt collections in response to a rush on anti-diabetic drugs

In the U.S.A., Rent the Runway, Amarra and Old Navy are all seeing an unprecedented shift towards smaller sizes. The cause is often new anti-obesity treatments, popularised on TikTok, which are prompting some fashion retailers to review their range.

Through Morgane Monteiro, Sophie Baqué. Published on 01 July 2024 à 11h27 - Update on 01 July 2024 à 18h37

In the U.S.A., under the influence of influencers, 15.5 million people (or 6% of adults) have already used injectable anti-diabetic drugs, hijacked for their appetite-suppressant effect, according to the Gallup Institute. For 75% of them, GLP-1 drugs such as the anti-diabetic Wegovy or Ozempic (Novo Nordisk) are considered “very effective”…