Home » The Olympics boosted sales of Decathlon, Nike and supermarkets The Olympics boosted sales of Decathlon, Nike and supermarkets Buoyed by licensed products, the enthusiasm for sport and the influx of foreign visitors to Paris, the French retail sector enjoyed a boom during the two weeks of competition. Here is a detailed report, based on data from NielsenIQ, Similarweb and the retail chains. Through Sophie Baqué. Published on 02 September 2024 à 11h08 - Update on 24 September 2024 à 7h43 Resources During the Olympic Games, 9.5 million tickets were sold, 51% of them to French and 49% to other nations. An atypical clientele. For Decathlon sporting goods retailer (2023 turnover: €15.6 billion, up 4.4%), omnichannel footfall (stores and web) increased by 10% during the two-week periods.… Sophie Baqué e-commerceGrocery retailOlympicssport Read more Exclusive [mind Retail Exclusive] Decathlon launches rental for business customers
