Recycling, environment: Lego invests €400 millions in R&D

Lego, the famous retailer of construction games (turnover 2019 €5.2 billion, 570 stores) is stepping up investments to protect our planet. Anne Besson, Marketing Director of Lego France, Iberia and Portugal, explains why to Global Retail News.

Through . Published on 05 October 2020 à 10h26 - Update on 05 October 2020 à 11h10

On September 15th, Lego announced an additional €400 million towards carbon neutrality within 3 years. Why is this so important?

It’s a huge investment. However, this corresponds to our values as a retailer, which is aimed at children.…