Self-checkout, kiosks: Morrisons and Itsu focus on a more human touch

Initially intended to save on staff costs, self-checkouts and order kiosks also caused  customer dissatisfaction and smaller baskets. This is the observation made by two British retailers.

Through Morgane Monteiro, Sophie Baqué. Published on 07 March 2025 à 11h48 - Update on 24 July 2025 à 10h03

In the United Kingdom, the Japanese fast food chain Itsu (2023 turnover: €184 million, up 60% in a year) is backtracking on self-service ordering terminals. The business will increase the cash desks with staff from 1 to 3 in each of the 83 stores.…

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