Time has come for “ultra fast” fashion retailers

The pandemic made BlushMark and Shein’s sales take off and gave an appetite to develop pop-up stores. Mind Retail details their strategy.

Through . Published on 25 June 2021 à 12h18 - Update on 09 July 2021 à 15h33

BlushMark (created in the U.S.A. in March 2020) and Shein (created in China in 2008) are called “ultra fast-fashion” retailers, which sell fashion items at low prices via their apps (starting at €4.12 for Shein). Both firms are currently making a big splash on social networks and seducing Generation Z consumers.…