Urban stores: Why Ikea is reintroducing mazes

Through Bleuenn Fequant. Published on 06 October 2023 à 14h51 - Update on 06 October 2023 à 14h51

Since 2018, Ikea’s urban expansion has been accompanied by a redesign of the customer journey. These stores, 4 times smaller than those in the suburbs,…

Bleuenn Fequant