Home » USA. Why Paco Rabanne and Kering are investing in beauty USA. Why Paco Rabanne and Kering are investing in beauty In parallel with a diversification into make-up, Paco Rabanne announces the opening of a flagship store in New York. Meanwhile, Kering is due to acquire the Creed perfume brand. For the luxury giants, strengthening beauty offers means reaching and winning with a new audience. Through Bleuenn Fequant. Published on 03 July 2023 à 11h53 - Update on 10 July 2023 à 11h24 Resources After Chanel, Dior, Hermès and Valentino, Kering and Paco Rabanne announce major investments in the beauty sector. Moving from Paco Rabanne to Rabanne (controlled by Puig Group, which also owns Charlotte Tilbury and Christian Louboutin),… Bleuenn Fequant expansionfinancial resultsluxury Read more [op-ed] How European retailers are getting prepared for the new-generation Chinese tourists ? Why South Korea has become a springboard for LVMH and Gucci