Home » Véronique Discours-Buhot (French Franchise Federation): “We expect a slowdown in franchise openings for 2024” Véronique Discours-Buhot (French Franchise Federation): “We expect a slowdown in franchise openings for 2024” After a 9% increase in franchised stores last year, the General Delegate of the FFF is anticipating a slowdown in new franchise openings in France in 2024. While BPCE, the leading bank for franchise networks, has not confirmed this slowdown, Véronique Discours-Buhot analyses reasons for it. Through Sophie Baqué. Published on 08 November 2024 à 12h02 - Update on 15 November 2024 à 17h08 Resources France is Europe’s largest country for retail franchising, ahead of the U.K. and Germany. Why are there more and more integrated retailers opting for this model? The shift from 100% integrated to mixed models (with integrated and franchised stores) is gathering pace. Increasingly, players who had not previously opted for franchising are starting to do so. We see this with Auchan,… Sophie Baqué Read more Auchan Retail wants to cut 1,000 jobs in French stores Carrefour ends 2023 on a high note and aims to lease-operate 30% of hypermarkets
