Home » Faced with the downturn in Asia, Kering’s sales fell by 12% and LVMH by 2% Faced with the downturn in Asia, Kering’s sales fell by 12% and LVMH by 2% For LVMH and Kering, the world's n°1 and n°3 luxury retailers, Asia, which had long been a growth driver, has weighed down annual results in 2024. Meanwhile, the 25% tariffs announced on February 26 could also hamper demand in the U.S. Through Morgane Monteiro, Sophie Baqué. Published on 04 February 2025 à 18h23 - Update on 24 July 2025 à 11h00 Resources While the Chinese luxury market is expected to remain at half-mast this year according to Bain, Kering (Gucci, Saint Laurent, Bottega Veneta, etc.) published annual sales of €17.19 billion on February 11, down 12% at constant rates. This is its second year in a row in the red,… Morgane Monteiro, Sophie Baqué Consumer trendscosmeticsfinancial resultsFinancing and expansionluxuryLVMHmarket data Read more For the first time since 2020, the global luxury market is expected to drop in 2024 [NRF 2025] L'Oréal makes AI a strategic pillar of development in 2025 Cosmetics: a European directive could cost the French industry €1 billion Luxury goods: in the 1st half, LVMH cannot escape market slowdown E-commerce: LVMH and Alibaba combine cloud and AI technologies LVMH fund takes control of Kiko Milano LVMH and Hermès improve margins in 2023 despite slower growth rates