Words from retail leaders: how to prioritise the use of AI in project mode

During the 1-to-1 conference in Monaco, mind Retail asked 5 analysts, retail and e-commerce executives to share their roadmap in terms of using AI in project mode in the coming months. They also shared the management issues associated with these projects within their teams. Here is our summary.

Through Sophie Baqué. Published on 21 March 2025 à 14h13 - Update on 24 July 2025 à 8h24

Customer relations, creation of product sheets, creative and marketing content, sales forecasting, computer code, chatbots, training, SEO, supply chain… Over the past 18 months, the deployment of operational projects driven by artificial intelligence has been accelerating within retail organisations. This annual meeting in Monaco, from March 11 to 13, provided an opportunity to take stock. “The accelerating speed of AI is destabilising for this 2025 edition because every 3 months, AI makes a qualitative leap, Thierry Lernon, But’s Marketing, E-commerce and Customer Experience Director, told mind Retail. This is very true in customer relations, graphic design (richer photo and video content at lower costs) and undoubtedly data analysis. During the “before” morning meeting gathering decision-makers, everyone agreed that the chasm is right in front of us and that we don’t really know how to cross it. But we have to cross it now, in the next 3 to 6 months, not in a year or two.” Away from the plenary sessions, mind Retail spoke with industry professionals to ask their views on this issue.

Thomas Husson, Analyst, Forrester

“When it comes to generative AI, as opposed to predictive AI, which has been around for years (recommendation engines, stock forecasting),…

Sophie Baqué