Les acteurs du podcasts s’unissent pour améliorer sa monétisation

Jeudi 26 septembre, les sociétés spécialisées dans le podcast Ausha (hébergement), Audiolads (régie publicitaire) et Soundcast (adserver, SSP) ont annoncé un partenariat pour proposer au millier d’éditeurs de podcasts clients d’Ausha une solution complète : hébergement, diffusion, reporting, monétisation, intégration de la publicité.

L’initiative, qui vise à améliorer la monétisation publicitaire des podcasts, n’est pas la première. La société technologique française Audion a en effet créé 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