Médias, publicité, culture : moins de levées de fonds en 2024, plus de consolidation

Image à la une de l'article Médias, publicité, culture : moins de levées de fonds en 2024, plus de consolidation

Un article de Chiara De Martino et Sara Chaouki

Publication

10 février 2025 à 16h38

Mis à jour le 16 septembre 2025 à 14h29

Temps de lecture

3 minutes

Publication: 10 février 2025 à 16h38, Mis à jour le 16 septembre 2025 à 14h29

Temps de lecture: 3 minutes

Les start-up et scale-up des médias, de l’adtech, la martech et la culture n’ont levé que 122 millions d’euros en 2024. Il s’agit de la troisième année consécutive de baisse. Découvrez notre analyse complète du bilan de l’année, avec les données de notre partenaire eCAP PARTNER.

Un article de Chiara De Martino et Sara Chaouki

Publication

10 février 2025 à 16h38

Mis à jour le 16 septembre 2025 à 14h29

Temps de lecture

3 minutes

Publication: 10 février 2025 à 16h38, Mis à jour le 16 septembre 2025 à 14h29

Temps de lecture: 3 minutes

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Points clés :

En 2024, les levées de fonds des acteurs du numérique en France ont rassemblé 5,58 milliards d’euros (- 10 % sur un an)
Les levées de fonds dans le secteur des médias, de la publicité et de la culture ont baissé de 56 %
69 opérations de M&A ont été réalisées dans le secteur des médias, de la publicité et de la culture

Le cabinet de conseil en fusions-acquisitions et levée de fonds pour les acteurs du numérique 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kJmVhY3V0ZTtvIGV0IENUViA8YSBocmVmPSJodHRwczovL3d3dy5taW5kLmV1LmNvbS9tZWRpYS9hZHRlY2hzLW1hcnRlY2hzL2FkdGVjaC1sZS1mcmFuY2Fpcy12aWJlLWxldmUtMjI1LW1pbGxpb25zLWRlLWRvbGxhcnMvIiB0YXJnZXQ9Il9ibGFuayIgcmVsPSJub3JlZmVycmVyIG5vb3BlbmVyIj5WaWJlLCBxdWkgYSBkJmVhY3V0ZTtjcm9jaCZlYWN1dGU7IDIwLDQgbWlsbGlvbnMgZW4gZiZlYWN1dGU7dnJpZXI8L2E+IGF1cHImZWdyYXZlO3MgZGUgU2luZ3VsYXIsIEVsYWlhIFBhcnRuZXJzIGV0IFNlcXVvaWEgQ2FwaXRhbCwgbm90YW1tZW50LjwvcD48cD5Gb25kJmVhY3V0ZTtlIGVuIDIwMTcgcGFyIFN0JmVhY3V0ZTtwaGFuZSBEZWhvY2hlLCBBcm5hdWQgQ2hhcGlzIGV0IFRob21hcyBCb3VkYWxpZXIsIGxhIHN0YXJ0LXVwIEltYWdpbm8gY29tcHRlIGFjdHVlbGxlbWVudCBlbnZpcm9uIDc1IGNsaWVudHMgLSBkb250IExlIE1vbmRlLCBDbGFyaW5zLCBDTUkgRnJhbmNlIGV0IEUuTGVjbGVyYyAtLCBldCBsZSBwcml4IGRlIHNhIENEUCB2YXJpZSBlbnRyZSAxNTAgMDAwIGV0IDMwMCAwMDAgZXVyb3MgcGFyIGFuLiA8ZW0+JmxkcXVvO09uIGFpZGUgbGVzIGVudHJlcHJpc2VzICZhZ3JhdmU7IHJhc3NlbWJsZXIgbGEgZG9ubiZlYWN1dA==","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","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","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","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","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","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","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","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","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","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","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Lundi 17 février 2025

Auteur.e.s de l’article

Image à la une de l'article Chiara De Martino

Chiara De Martino Journaliste

Image à la une de l'article Chiara De Martino

Cheffe de rubrique Adtechs pour mind Media

Sara Chaouki Datajournaliste

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