Home » 2024 results: strategic acceleration for Decathlon, calculated caution for Intersport 2024 results: strategic acceleration for Decathlon, calculated caution for Intersport The world's two largest sporting goods retailers, Decathlon and Intersport, recently presented annual results for the financial year ending December 31, 2024. In a context of managerial transition, Decathlon is showing sustained growth accompanied by pressure on margins, while Intersport is recording a more measured progress. Through Sophie Baqué. Published on 11 April 2025 à 11h11 - Update on 23 July 2025 à 19h20 Resources Buoyed by a year of the Olympic Games and in a context of consolidation (Courir was bought by JD Sports at the end of 2024, GoSport by Intersport in 2023), Decathlon has published annual results. For the retailer, which has replaced Barbara Martin Coppola as C.E.O.… Sophie Baqué DecathlonFinancing and expansion Read more JD Sports buys Courir for €520 million, 10 times EBIT [mind Retail Day] How AI has become a performance lever for physical stores In 2024, which retailers have the best scores on the professional equality index? The major retail and e-commerce trends of 2025 Philippe Muhr, Intersport: "GenAI at the start of the chatbot funnel, helps us better assess consumer's needs and boosts conversion"
