Home » Decathlon slashes private labels to boost performance Decathlon slashes private labels to boost performance In a 5-year strategic plan presented in July 2023, Decathlon made radical choices to finance growth, including reducing sales areas, removing around 30 private labels, franchising some countries and boost sustainable policies. Through Sophie Baqué. Published on 28 August 2023 à 13h51 - Update on 28 August 2023 à 13h58 Resources Faced with a slowdown in sales and concentration in the sector, Decathlon (turnover of €15.4 billion in 2022, up 12% including 16.8% online) is pulling out the heavy artillery. In mid-July 2023, the firm unveiled a strategic plan to union representatives and staff.… Sophie Baqué CSRdigitale-commerce
