[confidential] Veesual signs up Lululemon and Adore Me Americas According to our information, start-up Veesual added Lululemon and Adore Me to its portfolio. These companies will be testing the AI-powered virtual fitting solution.
Havas Commerce: 28% of retailers want to increase investment in AI According to Havas Commerce, while only 46% of retailers are using artificial intelligence, 28% plan to make this an investment priority by 2025. After starting with uses in marketing like chatbots, content, recommendations, pricing, CRM and logistics, the study indicates the next frontiers for this technology.
[confidential] E.Leclerc invests about €200,000 in a first automated pick-up point Europe How much can retailers earn by automating drive-throughs units? What impact can this have on volumes, staff costs and a customer experience? Exclusively for mind Retail, here are the key figures for the new OuiDrop pilot launched at E.Leclerc, and the associated investment.
Margot Pouliquen, Nature & Découvertes: “In 6 months, the marketplace has grown from 36% to 42% of our digital turnover” A subsidiary of the Darty group since 2019, Nature & Découvertes explained to mind Retail the three scale up projects for a marketplace operated by Mirakl. These are omnicanality between 3P and stores, he launch of an experiential offering and finally the launch of retail media from 2024. Margot Pouliquen, the company's Marketplace Manager, and Joseph Ascione, Mirakl's Director of Customer Success, present the strategic priorities and key figures for this business, which is celebrating a 10th anniversary this year.
Christopher Hermelin, Nicolas Group: “Advertisers are not investing in the Olympics” Nicolas Group, a wine cellar retailer with a strong store base in Paris, shared the customer engagement strategy for the Olympics with mind Retail. With 15 million tourists expected to visit Paris, and 75% French-speaking, the retailer opted for a 100% digital contextual targeting system with Paylead, Locala and Google. Christopher Hermelin, the CMO, explains how.
Ikea launches a recruitment campaign for a new store on Roblox Europe On June 24, Ikea launched a first metaverse store in the UK. Recruited between June 14 and 18,…
Augmented reality: start-up Zero10 deploys mirrors in Dubai Africa, Middle East By 2024, augmented reality (AR) mirrors are set to transform the retail sector, particularly in fashion and entertainment. Led by George Yashin,…
[Case study] With Hanshow, Leroy Merlin cuts picking time by 17% for 2-hour pick-up On February 28, at EuroCIS, Leroy Merlin and Hanshow received the Reta Awards 2024 for best in-store retail solution and best supplier respectively. mind Retail reports on the deployment of Hanshow's new generation of ESL at Leroy Merlin. Directly connected to the mobile application, itself equipped with a customer geolocation function, these ESL have revealed efficiency gains. Olivier Personne, Merchandising Optimization Manager, and Alice Fruchart, CSR Product Manager, shed light on the subject.
[confidential] After 3 months of a pilot, what are the results of Castorama’s chatbot powered with GenAI? As part of the 1to1Monaco event, Romain Roulleau, Marketing, Digital and Customer Director at Castorama, spoke to mind Retail about the results of the Hello Casto chatbot. He also detailed obstacles to adoption by Internet users.
[confidential] Skello relies on Open-Ai to speed up the creation of sales schedules Europe After a steady growth in 2023, Skello detailed an annual roadmap to mind Retail. In addition to the integration of Open-Ai, major investments are now being made in API connectivity and analytics, signalling a shift towards greater operational efficiency.
