Home » Autonomous stores: with a smart shopping cart, Amazon is aiming for a more omnichannel retail media Autonomous stores: with a smart shopping cart, Amazon is aiming for a more omnichannel retail media By deploying a smart shopping cart in large-format stores, to the detriment of "Just Walk Out" technology, Amazon is seeking to capitalise on a new medium for retail media. Has the limits of autonomous checkout been reached ? Through Sophie Baqué, Morgane Monteiro. Published on 15 April 2024 à 9h48 - Update on 15 April 2024 à 19h06 Resources In the United States, Amazon announced on April 2, 2024 a removal of “Just Walk Out” services which allows customers to pay without going through any checkout. This affects 27 large Amazon Fresh stores (out of 40 in total),… Sophie Baqué, Morgane Monteiro checkoutomnichannelretail media
