[mind Retail Day] How AI has become a performance lever for physical stores

How can omnichannel retailers make the most of AI technologies, whether generative or not? What results can they expect? The mind Retail Day, held in Paris on June 19, offered an opportunity to take stock of these issues with Réuel Mizrah, Managing Director of La Maison Convertible, Marine Morel, Head of Innovation at Saint-Maclou and Benoît Sétif, Executive Director at Fifty-Five consultancy.

Through Morgane Monteiro, Sophie Baqué. Published on 01 July 2024 à 15h28 - Update on 13 November 2024 à 16h57

In retail, applications of generative AI first began to appear on re-commerce websites 18 months ago. Today, artificial intelligence is spreading throughout organisations, in an increasingly omnichannel approach that includes stores. It is now at the very heart of omnichannel models, the most profitable in the retail sector.

AI for drive-to-store

Drive-to-store is a strategic challenge for the French retailer of convertible furniture La Maison Convertible (turnover of €50 million in 2023, up by 15% in a year). For the brand, all store visitors previously surfed the website. In April 2024,…

Morgane Monteiro, Sophie Baqué