Home » H&M saved margin in 2024 but remains in decline in America and Asia H&M saved margin in 2024 but remains in decline in America and Asia Through Morgane Monteiro. Published on 14 February 2025 à 10h58 - Update on 24 July 2025 à 11h17 Resources On January 30, the Swedish company H&M reported sales of US$22.32 billion in 2024 (fiscal year to the end of November 2024), down 0.7%.… Morgane Monteiro fashionfinancial resultsFinancing and expansionH&Minfluence Read more Faced with the downturn in Asia, Kering's sales fell by 12% and LVMH by 2% [E-commerce Barometer 2024] In fashion and home-electrical goods, e-commerce stabilises at 40% in mature countries H&M and New Look strengthen their agreements on subcontracting practices After Fast Retailing, H&M Spain drastically reduces the store network