Home » [mind Retail Exclusive] But adopts Klark’s AI to optimise customer relations [mind Retail Exclusive] But adopts Klark’s AI to optimise customer relations Home equipment retailer But has adopted the Klark platform to streamline the customer relations processes, mind Retail learned at 1-to-1 conference in Monaco. After a POC phase, the retailer moved to a full roll-out. Here are the first results. Through Sophie Baqué. Published on 21 March 2025 à 14h24 - Update on 24 July 2025 à 8h23 Resources According to our sources, the But furnishing company (€2.09 billion in turnover in 2023, or €3.5 billion for the But-Conforama group), whose online share is confidential, has been relying on Klark‘s platform since November 2024.… Sophie Baqué 1-to-1 MonacoButcustomer experiencecustomer managmentdigitalefficiencygenerative IA Read more Words from retail leaders: how to prioritise the use of AI in project mode How GenAI is boosting the efficiency of customer relations and after-sales services Retail tech: What are the best-performing vendor technologies? Lowe's and Home Depot are banking on AI to assist customers How ManoMano capitalises on AI to earn sales conversion points
