Home » With 20% of e-commerce in 2024, Target wants to increase the marketplace fivefold With 20% of e-commerce in 2024, Target wants to increase the marketplace fivefold In the U.S.A, Target, the most omnichannel grocery retailer is capitalising on the positive benefits of a marketplace launched in 2019. While advertising revenue grew by 24% last year, it wants to increase the activity of a marketplace fivefold. In the U.S.A, other retailers are getting involved, such as Ulta Beauty and Best Buy. Through Morgane Monteiro, Sophie Baqué. Published on 07 April 2025 à 15h49 - Update on 24 July 2025 à 8h18 Resources In March, Target published annual results for the fiscal year to February 1st, 2025. Comparable sales stabilised (up by 0.1%) at US$106.6 billion,… Morgane Monteiro, Sophie Baqué digitalDigital and omnichannelE-commerce and marketplacesecommercemarketplaceTarget Read more MediaMarkt rolls out a marketplace in Belgium and anchors in stores Driven by new profit streams in 2024, Walmart puts the spotlight on e-commerce Analyses Food retail: 6 charts to understand the financial health of the world's Top 10 in 2022 The major retail and e-commerce trends of 2025 Exclusive [mind Retail Exclusive] In-store analytics: two European retailers sign up with Stratacache