With 20% of e-commerce in 2024, Target wants to increase the marketplace fivefold

In the U.S.A, Target, the most omnichannel grocery retailer is capitalising on the positive benefits of a marketplace launched in 2019. While advertising revenue grew by 24% last year, it wants to increase the activity of a marketplace fivefold. In the U.S.A, other retailers are getting involved, such as Ulta Beauty and Best Buy.

Through Morgane Monteiro, Sophie Baqué. Published on 07 April 2025 à 15h49 - Update on 24 July 2025 à 8h18

In March, Target published annual results for the fiscal year to February 1st, 2025. Comparable sales stabilised (up by 0.1%) at US$106.6 billion,…

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