Home » [mind Retail Day] Data strategy and advertising revenue: Fitness Park’s new trajectory [mind Retail Day] Data strategy and advertising revenue: Fitness Park’s new trajectory During the mind Retail Day, the Fitness Park gym chain (350 gyms in Europe) took stock of their advertising monetization strategy. Here are the key figures. Through Sophie Baqué. Published on 06 June 2025 à 12h29 - Update on 23 July 2025 à 18h42 Resources For Fitness Park (350 gyms in Europe, 70% franchised), monetising customer data through advertising is a priority. After setting up an advertising agency, the group ran around 30 campaigns between January and May 2025 with captive advertisers (Optimum Nutrition,… Sophie Baqué dataDigital and omnichannelDigital in-store and retail mediaDOOHFitness Parkmind Retail Dayretail mediaretailer Read more [mind Retail Day] How Mousquetaires, Marionnaud and URW maximise in-store retail media Interview Patricia Grundmann, Obi Group: "Our future adserver will be able to handle a lot of API calls and operate DOOH in-store" Dick's acquires Foot Locker for US$2.4 billion The major retail and e-commerce trends of 2025 Frasers launches retail media in fashion and department stores
