DOOH

As part of a strategy of vertical integration and boosted by a strong H1 2026, Vusion acquired Spanish retail media specialist In-Store Media (2025 revenue: €120 million). This debt-financed deal...

Amid a restructuring plan, U.S.-based retail media group Stratacache has just divested a subsidiary Scala, sold to Swedish Vertiseit for US$28 million. In parallel, the group has placed the...

Crossing data from advertising campaigns with in-store KPIS, such as traffic and in-store revenue, is becoming a key challenge for retail media. While URW adopts a new offer from Cityz Media to...

After accumulating US$1.6 billion in net losses between 2020 and 2024, the American Clear Channel Outdoor is set to change scale. The acquisition by a consortium (led by Mubadala Capital and TWG...

(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...

During the mind Retail Day, the Fitness Park gym chain (350 gyms in Europe) took stock of their advertising monetization strategy. Here are the key figures.

On March 6, 2025, Kantar Media presented the Top 100 Advertisers 2024, revealing that they now account for 46% of investments in the multi-media advertising market (press, radio, TV, OOH, cinema...

With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on...

In-store operational teams will be able to manage retail media campaigns That’s the promise of the partnership announced on September 18, 2024, between omnichannel retail media specialist...

The point-of-sale advertising specialist In-Store Media is working on a new format for in-store advertising. Aimed at supermarkets as well as D.I.Y. and beauty stores, it is designed to increase...