Home » Customer service: With AI, Saks reduces calls requiring humans by 20% Customer service: With AI, Saks reduces calls requiring humans by 20% Through Morgane Monteiro. Published on 19 August 2025 à 11h43 - Update on 19 August 2025 à 12h10 Resources On August 8, Saks officially launched Sophie, an AI-powered voice and text assistant designed with the U.S.… Morgane Monteiro AIASVautomatisationCSR and HRcustomer serviceDigital and omnichannelFinancing and expansionGenAIRetailer and e-commercestaff Read more AI, customs duties... job losses surge in US retail [Amazon results] Between accelerated growth and massive investment in Q2, Amazon seeks balance Printemps sets up in the U.S. against a backdrop of department store crisis EU-US tariffs: a 15% compromise, but luxury goods, cosmetics, and wine remains unclear Amazon takes a step into luxury with the mega-merger of Saks and Neiman Marcus