Home » French start-up Gaudier pivots toward in-store customer data French start-up Gaudier pivots toward in-store customer data Originally focused on producing sampling machines and sensors for the beauty sector, start-up Gaudier, incubated at LVMH’s innovation lab, is now making a strategic shift toward in-store customer data collection through IoT. Aiming to compete with RetailNext, Footfallcam and Kepler, it has just signed a deal with L’Oréal in Mexico to equip 1,000 stores, mind Retail learned. C.E.O. and co-Founder Arthur Hagiage shares the roadmap of a start-up already working with Coty, Dior Parfums, Sephora, Burberry, Cartier, Yves Saint Laurent and Tiffany and Co. Through Morgane Monteiro, Sophie Baqué. Published on 07 October 2025 à 23h35 - Update on 07 October 2025 à 23h43 Resources The origins Based in Paris and New York, retail tech company Gaudier specialises in managing IoT devices and collecting in-store customer data in the beauty and fragrance sectors. Founded in 2020 by Julia, Arthur and Alexandre Hagiage, the company began by developing motion-activated sampling machines for stores. “Retailers want to offer retailtainment experiences, but traditional POS manufacturers lack the technical skills and maintenance capabilities to deploy these solutions,” explained C.E.O. Arthur Hagiage to mind Retail. As these interactive devices spread across stores, a new demand emerged of enhancing the experience beyond sampling, particularly through digital media tools. Retailers wanted to display audiovisual content, synchronise videos with customer interactions, or integrate sensors. In 2023, Gaudier launched Media Player, a box that remotely manages digital content and adapts displays to any type of screen. In June 2025, the start-up took another step with Retail Lens,… Morgane Monteiro, Sophie Baqué Digital in-store and retail mediaGaudierretail tech Read more Nacera Bekhat, CNIL: “Walking through a store aisle does not mean I have consented to data processing” Peak season 2025: From generative AI to conversion, the innovative strategies of Galeries Lafayette, La Grande Récré, Boozt and Blissim Shein accelerates growth in Europe in H1, despite a major financial penalty in France Through the VC lens Shabir Vasram, Daphni: “We are seeing valuation anomalies in certain AI cases due to investors’ pressure”
