Home » ChatGPT reaches a milestone: 10% of conversations are about shopping, clicks surge ChatGPT reaches a milestone: 10% of conversations are about shopping, clicks surge As the use of OpenAI’s search engine becomes part of daily life for more than 40% of Internet users according to Yext, U.S. research firm Sensor Tower has analysed prompts related to shopping. At the end of June 2025, 10% of requests were already commerce-related, a share that is due to rise with Black Friday and the holiday season. Through Sophie Baqué. Published on 13 October 2025 à 17h38 - Update on 14 October 2025 à 0h09 Resources According to a study by Yext, conducted in partnership with Researchscape (2,237 e-shoppers in the U.S.A., the U.K., Germany and France who used AI or voice search engines to look for information in the past quarter), 43% of respondents use AI search tools at least once a day.… Sophie Baqué consumer experienceConsumer trends, market dataEconomy and regulatorsretail tech Read more OpenAI enables U.S. users to purchase Etsy products directly within ChatGPT Peak season 2025: From generative AI to conversion, the innovative strategies of Galeries Lafayette, La Grande Récré, Boozt and Blissim Through partnership with Shopify, OpenAI wants to integrate a native checkout feature into ChatGPT In the age of generative AI, new SEO levers are becoming essential
