Home » Adam Bohbot, Ana Luisa: “By December, we will be active on around 10 marketplaces, including Farfetch, Moda Operandi and Yoox” Adam Bohbot, Ana Luisa: “By December, we will be active on around 10 marketplaces, including Farfetch, Moda Operandi and Yoox” The U.S. brand Ana Luisa sells affordable jewellery with a two-year guarantee, priced between US$50 and US$150. For the past year, marketplaces have been the main growth driver. We meet Co-Founder, Adam Bohbot. Through Sophie Baqué. Published on 24 February 2025 à 19h09 - Update on 24 July 2025 à 11h14 Resources After €40 million turnover in 2023, what was Ana Luisa’s results for 2024? Our turnover is confidential, but growth was very strong in 2024. Ana Luisa has almost always been profitable and we have no plans to raise funds right now. Since 2023, we have been working on diversifying our distribution. This involves physical retail, with the planned opening of a second boutique in New York in mid-March (West Village, corner of Bleecker Street and Perry Street, former Marc Jacobs store) and the search for locations on the East Coast. It also involves marketplaces. Since 2023, we have been selling via Amazon but also on the marketplaces of department store chains such as Macy’s, Bloomingdales and Nordstrom. By December, we will be active on around 10 marketplaces. Last year, this shift towards marketplaces resulted in a huge increase in turnover. Between 2023 and 2024, e-commerce went from 92% of activity to 44% (in absolute terms,… Sophie Baqué digitalE-commerce and marketplacesmarketplaceretail media
