- Retail media : E.Leclerc launches non-food Search with Criteo

Retail media : E.Leclerc launches non-food Search with Criteo

To capitalise on customer data and retail media opportunity, grocery retailer E.Leclerc is continuing a collaboration with Criteo. In the run-up to the holiday season, it launched a sponsored product advertising offer on the non-food site. The next step is to do the same for the drive-through site.

On November 6, the advertising agency of France’s largest grocery retailer E.Leclerc (2023 sales of €48.6 billion, up by 10.3% with a 23.5%-market share) launched a new advertising format.…

Sophie Baqué