[mind Retail Exclusive] American Adore Me wants to digitalise wholesale business

At NRF 2024 mind Retail learned that U.S. lingerie online retailer Adore Me (part of Victoria's Secret) is moving away from a purely digital and DTC approach. To gain traction in the wholesale market with professional customers, the firm will operate on the Djust platform.

Through Sophie Baqué. Published on 22 January 2024 à 19h07 - Update on 15 January 2025 à 19h02

According to our sources, the Adore Me brand (2022 sales of US$250 million), founded by Morgan Hermand-Waiche and acquired last January by Victoria’s Secret in a US$400-million deal, has just signed an agreement with the start-up Djust,…

Sophie Baqué