Home » Jean-Yves Gras, Colissimo: “By October 2025, we will offer photos of packages in mailboxes or at home upon delivery” Jean-Yves Gras, Colissimo: “By October 2025, we will offer photos of packages in mailboxes or at home upon delivery” In an e-commerce market that is growing in volume but disrupted by the pull of out-of-home consumption, Colissimo is adopting innovative AI digital twin and package tracking technologies. The goal is to optimise delivery efficiency, reduce parcel fraud and smooth out peak loads. In an interview with mind Retail, C.E.O. Jean-Yves Gras details his tech, data and customer journey roadmap for the coming months. Through Sophie Baqué. Published on 11 August 2025 à 11h35 - Update on 19 August 2025 à 20h30 Resources Faced with the challenges of fraud during deliveries (non-receipt claims, theft from mailboxes), Colissimo launched a QR code security feature for delivered orders in early 2024. How is this service developing? With a return rate of between 6% and 8% in France and increasing cases of fraud, parcel tracking is a fundamental issue. For years, we have been scanning parcels at every stage of the supply chain until they reach a customer, and customers have been receiving emails or text messages indicating where their parcel is (according to the e-merchant’s commercial policy, Editor’s note). In February 2024, to enhance the security of delivered parcels, particularly for high-value items (€60 or €80 and above), we launched the “reinvented signature” with a QR code. To receive a parcel, customers must give the delivery driver a code or show them a QR code to scan.… Sophie Baqué ColissimoE-commerce and marketplacesLa Poste Read more Words of Executives Non-compliant products, price perception, customs tensions: Zalando, Fnac-Darty, Carrefour and Procos sound the alarm Hugues Chanoine, Hygie31: “In a year, our retail media revenue jumped 25% to €1 million” DHL to invest €500 million in the Gulf by 2030 Faced with customs duties, free delivery is on the decline in the U.S.A Delivery platforms: Doordash acquires Deliveroo for US$3.3 billion