Home » Live shopping: Asos moves closer to social commerce to compete with TikTok Shop Live shopping: Asos moves closer to social commerce to compete with TikTok Shop Through Morgane Monteiro. Published on 20 October 2025 à 9h32 - Update on 20 October 2025 à 10h46 Resources After a successful test in August, the British pure player Asos (2024 turnover: 3.7 billion dollars,… Morgane Monteiro Asosconsumer experienceDigital and omnichannelE-commerce and marketplaceslive shoppingTikTok Read more [2025 Fashion Barometer] Inditex, Fast Retailing, Shein, Nike... Who is really winning the battle for profits? TikTok Shop: how to build a catalogue optimised for influencer strategies Ireland: TikTok Shop captured 5% of the beauty market in just 3 months
