Logan Kluth, Blue Yonder: “Very soon, we will offer warehousing features tailored to each industry”

Last month, Blue Yonder announced the acquisition of Optoro, an omnichannel returns management solution. How much was the deal worth? How will the solution be integrated and interfaced with your platform?

The amount is confidential. Through this acquisition, we want to give teams, both in the warehouse and in-store, an easier way to control returned items, in an automated way. With Optoro, when an item is returned, the employee scans it, opens the box and answers specific questions via an app on their smartphone (for clothing, “check that there are no stains”, or for a smartphone, “make sure the soldering is correct”). These questions are based on a decision tree set by the brand itself. Optoro acts as the brain, prompting the employee with specific questions, reviewing the different answers and processing them accordingly to pre-set business rules. Optoro’s tool can also be used in stores to standardise processes between offline and online. Teams do not have to search through the entire operational procedures binder to find the appropriate inspection process for a particular item.…