Home » [mind Retail Exclusive] Who are the 15% of French people who use AI engines to research online purchases? [mind Retail Exclusive] Who are the 15% of French people who use AI engines to research online purchases? While e-commerce traffic is experiencing a significant decline, consulting firm STLAR is highlighting a shift in online shopping habits. According to an exclusive study conducted with Toluna – Harris Interactive, to which mind Retail has access, 15.5% of French people have used generative AI assistants to research a purchase. And their profile differs from that observed in the U.S.A. Through Sophie Baqué. Published on 21 July 2025 à 10h31 - Update on 12 August 2025 à 11h57 Resources According to Gartner, a 25% decline in search volumes is expected on traditional search engines by 2026, in favour of generative AI conversational search engines. Faced with customers reporting “drastic drops in traffic on their e-commerce sites,” according to STLAR’s C.E.O. Chloé Duteil, the consulting firm and Toluna (Harris Interactive) published a study in June 2025 covering 1,034 French respondents.… Sophie Baqué ChatGPTcustomer experiencegenerative IAretail techSTLAR Read more In the age of generative AI, new SEO levers are becoming essential ChatGPT's audience doubled in 4 months, OpenAI aims for 100% increase in revenue ChatGPT transitions from a search engine to an e-commerce platform With points of interest prompt, Amazon creates an AI-generated shopping monitoring tool Words from retail leaders: how to prioritise the use of AI in project mode
