Home » [NRF 2025] How Best Buy is reducing the cost of e-commerce returns [NRF 2025] How Best Buy is reducing the cost of e-commerce returns Omnichannel, in-store help desks, web to store... With 38% of sales online and a double-digit returns rate, Best Buy developed a unique process dedicated to making the most of returns. Chuck Johnston, Chief Strategy Officer at ReturnPro (formerly goTRG), explains. Through Sophie Baqué. Published on 24 January 2025 à 11h44 - Update on 24 July 2025 à 10h42 Resources For Best Buy (US$43.45 billion turnover in 2023, of which 38% from online sales in the U.S.A), the issue of e-commerce returns has become key. Indeed, for the home electrical retailer, the returns rate is over 10% according to our sources. This topic will be critical this year, with Best Buy announcing a marketplace launch in the U.S.A with Mirakl in H1 2025.… Sophie Baqué Best BuyCSRDigital and omnichannele-commerceE-commerce and marketplacesGreentech and supply-chainNRFomnichannel Read more [NRF 2025] Shopping assistants, forecasting, digital twins: Nvidia unveils the new use cases for AI in retail and supply chain The major retail and e-commerce trends of 2025 data Black Friday : European average online spending up 14% in 2024 Exclusive [mind Retail Exclusive] Lacoste signs with StrutFit to reduce online returns