Home » [NRF 2025] L’Oréal makes AI a strategic pillar of development in 2025 [NRF 2025] L’Oréal makes AI a strategic pillar of development in 2025 AI assistant for more engaging online talks, diagnostics, virtual product fitting... On the sidelines of NRF, Béatrice Dautzenberg, Global Beauty Tech Director at L'Oréal, shared with mind Retail the case studies for technology and adoption by consumers. Through Sophie Baqué. Published on 20 January 2025 à 11h56 - Update on 10 February 2025 à 18h13 Resources With e-commerce accounting for around 30% of the group’s turnover, L’Oréal (sales 9M 2024 : €32.4 billion up 8.1% at constant rates, after +12.6% in 2023) sees Gen AI, personal assistants and computer vision as levers for providing consumers with a personalised experience. The aim is to move from sales conversion at the time of purchase to longer-term customer engagement, via a range of services that meet needs of customers throughout their purchasing journey. “In the beauty sector, we can see consumers now expect this type of services”, Béatrice Dautzenberg, Global Beauty Tech Director, said to mind Retail. “We live in an economy of services, and all our competitors have followed our lead in this respect.” Beauty tech services are currently available in 66 countries and for 33 brands,… Sophie Baqué AIbeautydigitalGenAINRFomnichannelretailtech
