Home » Yes Ad halves the proportion of leaflets in waste paper Yes Ad halves the proportion of leaflets in waste paper While consumers have massively adopted Yes Ad in the 14 test areas, it has also helped to reduce the proportion of advertising leaflets in paper waste. The French government is due to make a decision in the spring on whether the initiative should be rolled out. Through Morgane Monteiro, Sophie Baqué. Published on 04 February 2025 à 17h43 - Update on 24 July 2025 à 11h01 Resources In France, as the ‘Yes Ad’ experiment comes to an end in April 2025, the General Inspection for Environment and Sustainable Development (IGEDD) published a report on January 13, 2025. Despite 69% of French people having said that printed advertising enables them to take advantage of good deals,… Morgane Monteiro, Sophie Baqué advertisingcataloguedigitalDigital and omnichannelleafletpromotionregulationunaddressed advertising leafletYes Ad Read more [mind Retail Exclusive] Lucky Cart signs with Carrefour Spain Retail media : E.Leclerc launches non-food Search with Criteo In receivership, leaflet specialist Milee will lose over 5,000 jobs Yes Ad : marketing and commercial actions in a world without leaflets ? One year before the expected roll-out of “Yes Ad”, what are the best promotional strategies?
