advertising

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

Retail media: Vusion strengthens its footprint with the acquisition of In-Store Media

As part of a strategy of vertical integration and boosted by a strong H1 2026, Vusion acquired Spanish retail media specialist In-Store Media (2025 revenue: €120 million). This debt-financed deal...

3 August 2026

Roxane Laigle (Lemrock): “With the rise of AI, the CPC or CPM advertising model will lose ground to buying intent”

While AI is now part of 40% of purchasing journeys, Lemrock intends to become the key infrastructure connecting retailers' product catalogues to conversational engines (ChatGPT, Perplexity...

27 July 2026

UK : Dunnhumby creates a multi-retailer ad network to compete with Valiuz and Unlimitail

Dunnhumby launches Network Alliance, a single counter uniting data and inventories from Tesco and Waitrose (food), B&Q (DIY) and John Lewis department stores, to put an end to the fragmentation of...

26 June 2026

Stratacache sells Scala and liquidates UK operations

Amid a restructuring plan, U.S.-based retail media group Stratacache has just divested a subsidiary Scala, sold to Swedish Vertiseit for US$28 million. In parallel, the group has placed the...

5 June 2026

The Home Depot bets on Reddit and Pinterest to enrich a retail media offering

As consumers currently use large AI models for product discovery and recommendations - and not to buy - the media network of The Home Depot signed 2 unprecedented agreements with Reddit and...

13 May 2026

Retail media and digital advertising: Meta to outpace Google by 2026

The world’s advertising duopoly is about to experience a historic shift. According to Emarketer forecasts, Meta should snatch Google, the advertising leader in net revenue by the end of 2026...

27 April 2026

How Coopérative U strengthened local roots and combined brand content, research and video with 366

Advised by Heroiks media agency Heroiks, French grocery retailer Coopérative U chose 366 to produce a bespoke study and media plan to communicate a cooperative status as part of a brand...

27 April 2026

Unibail Rodamco Westfield and Monoprix test DOOH measured by real impact

Crossing data from advertising campaigns with in-store KPIS, such as traffic and in-store revenue, is becoming a key challenge for retail media. While URW adopts a new offer from Cityz Media to...

17 April 2026

Criteo to launch Commerce Go self-service platform in late March 2026

The self-service element of the “Commerce Go” platform should be available by the end of the first quarter, Marc Fischli, Executive Managing Director EMEA at Criteo, told mind Media...

16 February 2026

Retail media and AI: Mirakl Ads aims to maximise personalisation and marketplace revenue

At the age of agentic commerce, personalising recommendations becomes a key performance sales lever for marketplaces. At the AI Day organised by France Digitale in Paris, Mirakl detailed the...

12 February 2026

E-retail media solidifies brand–retailer relationships

According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...

2 February 2026

2026 Trends – Retail media, between omnichannel reach, creativity and measurement

(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...

28 January 2026

Ahead of an I.P.O., OpenAI tests advertising on ChatGPT in the U.S.A.

In mid-January, OpenAI (2024 revenue: 3.7 billion dollars, up by 130% in a year) announced the launch of advertising on ChatGPT from February 2026 in the U.S.A. Sponsored ads will appear for users...

23 January 2026

Criteo appoints Gregory Mialhe as Retail Media Director for France

Criteo announced on December 16 the appointment of Grégory Mialhe as Retail Media Director for France. The former Director of Marketing and Direct Sales at Retailink by Fnac Darty...

22 December 2025

[mind Retail Exclusive] After the restaurant industry, Passcloud expands an e-marketing wallet with Etam, Viveh and Ni Cosmetic

Passcloud, a French-American start-up specialising in digital wallet marketing, is diversifying towards fashion and beauty retailers, affiliate marketing agencies and travel retail. Co-Founder and...

4 July 2025

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026