Home » Shein must pay €40 million fine for misleading business practices Shein must pay €40 million fine for misleading business practices Through Morgane Monteiro. Published on 04 July 2025 à 16h40 - Update on 12 August 2025 à 11h31 Resources On July 3, the French Ministry of Economy fined ultra-fast fashion giant Shein 40 million euros for misleading business practices following an investigation by the General Direction for Competition Policy,… Morgane Monteiro business practicesEconomy and regulatorsFinancing and expansionIPOregulatoryRetailer and e-commercesanctionShein Read more Shein audience: a deceptive stability in a two-speed Europe To curb Amazon, Shein, Temu and AliExpress, Brussels wants to tax small parcels Customs duties: Shein and Temu raise prices Shein must pay €40 million fine for misleading business practices