Home » Valiuz and Infinity Advertising formalise alliance Valiuz and Infinity Advertising formalise alliance The retail media agencies of the Mulliez Family Association (AFM, owner of Auchan Retail) and the Mousquetaires Group (Intermarché) announced the finalisation of a merger, which will be commercially operational on January 1, 2026. Primarily focused on food and D.I.Y., the new entity aims to become the European leader in retail media for fast moving consumer goods. Through Raphaële Karayan. Published on 15 September 2025 à 18h57 - Update on 15 September 2025 à 19h09 Resources The news had been expected since September 2024, when Intermarché, Auchan and Casino signed a partnership agreement to set up a joint purchasing office, creating the Aura Retail alliance. This unit is now extending into retail media with the merger of Valiuz – an alliance that pools data and advertising space sales for the Mulliez Family Association brands – and Infinity Advertising, the retail media agency of Mousquetaires’s Group, as announced by the two partners on September, 7. The new business, which does not yet have an official name, will be commercially operational on January 1,… Raphaële Karayan Digital in-store and retail mediaInfinity Advertisingretail techValiuz Read more Retail media: why OBI is replacing PromoteIQ with California-based Topsort [mind Retail Day] How Mousquetaires, Marionnaud and URW maximise in-store retail media Exclusive [mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns Interview Patricia Grundmann, Obi Group: "Our future adserver will be able to handle a lot of API calls and operate DOOH in-store"
