While e-commerce traffic is experiencing a significant decline, consulting firm STLAR is highlighting a shift in online shopping habits. According to an exclusive study conducted with Toluna – Harris Interactive, to which mind Retail has access, 15.5% of French people have used generative AI assistants to research a purchase. And their profile differs from that observed in the U.S.A.

Passcloud, a French-American start-up specialising in digital wallet marketing, is diversifying towards fashion and beauty retailers, affiliate marketing agencies and travel retail. Co-Founder and C.E.O. Ludovic Chayrigues tells mind Retail about new customers and the outlook for retail tech.

Since launch in March 2024, Newtone has been aiming to industrialise content production for the e-commerce sector with generative AI LLM. According to our information, the retail tech company secured funding from Alpha Star and BPI in an initial round of fundraising and is entering a new phase of development with integrations with major e-commerce players. Founder and C.E.O. Henri de Bouteiller explains his positioning to mind Retail.

PulpoAR, a U.S. augmented reality start-up active in e-commerce and beauty stores, is taking a new step forward by positioning on Google search and retail media. This strategic diversification comes as the company has completed a US$3.5 million funding round led by Leap VC, Migros, Pastel Cosmetics, Qangels, Hub VC, and Teknasyon, mind Retail has learned. According to C.E.O Onur Candan, a Series A round is already in the works for 2026.

Daniel Hofmann, Brand Manager at Jumbo, shared with mind Retail the results of a conversational AI chatbot, which has been launched for two years. He explains usage figures, the impact on average basket size and the new features for this tool, whose second version is expected in October.

Behind the scenes of Shoptalk, mind Retail spoke with Henny Steiniger, VP of Customer Experience at MediaMarkt. She revealed her ambitions for the new after-sales chatbot enhanced with generative AI, launched in early May 2025 and designed for in-store advisors.

Having just raised €26 million in Series B funding from Eurazeo and Daphni, the start-up which specialises in stock pooling between e-retailers confirms a rising status in the market. We review a deployment at Cdiscount and Mediamarkt.

After deploying the Autone inventory management solution in France, Lancel premium retailer is preparing to run a pilot on an e-commerce site, mind Retail has learned. Claire Casteig, Retail Director at Lancel, explained the next stages of the roll-out of this AI-augmented tool.