![Featured image of the article [mind Retail Exclusive] After a quiet fundraising round, Newtone connects generative AI to Shopify, Salsify, and Inriver](https://www.mind.eu.com/wp-content/uploads/sites/6/2025/06/Capture-decran-2025-06-24-172301.png)
Since launch in March 2024, Newtone has been aiming to industrialise content production for the e-commerce sector with generative AI LLM. According to our information, the retail tech company secured funding from Alpha Star and BPI in an initial round of fundraising and is entering a new phase of development with integrations with major e-commerce players. Founder and C.E.O. Henri de Bouteiller explains his positioning to mind Retail.
Specialising in the automation of content creation via AI on multilingual e-commerce sites, the start-up Newtone (20 clients, 7 employees in 7 countries, ARR not disclosed) has just won new customers, mind Retail learned. “We have signed two new accounts, namely Tartine et Chocolat and Maison Kitsuné. We are also in POC at Kiabi and discussions are underway in the luxury and automotive parts sectors”, Henri de Bouteiller, Co-Founder and C.E.O.
Do you have information to share with us?
Article authors
Sophie Baqué
Chief Editor of mind Retail