Home » Yoobic acquires Simplifield as part of legal proceedings Yoobic acquires Simplifield as part of legal proceedings Yoobic, a provider of retail solutions for store employees, announced the acquisition of Simplifield. According to Fabrice Haiat, C.E.O. of Yoobic, the acquisition is part of a strategy of ‘organic and external growth’. Through Sophie Baqué. Published on 18 April 2025 à 12h43 - Update on 23 July 2025 à 19h18 Resources On April 15, Yoobic (200 employees, approximately US$40 million in recurring revenue according to our estimates) announced the acquisition of a competitor Simplifield. Declared in legal liquidation on January 28, 2025, the latter has a technical stack very similar to that of the buyer.… Sophie Baqué Digital in-store and retail mediaretail techYoobic Read more [mind Retail Day] How AI has become a performance lever for physical stores Retail tech: What are the best-performing vendor technologies? Exclusive [mind Retail Exclusive] Gamestop relies on Yoobic to bring generative AI to the heart of stores
