France: L’Oréal offers personal assistance service to certain employees

Since 2022, French cosmetics giant L'Oréal has been working with the start-up Yolo to offer around a hundred employees a service enabling them to delegate the management of their day-to-day lives. Senior managers and employees in special situations or posted abroad, the majority of whom are women, benefit from the services of a remote assistant for several hours a week to help them with their various tasks. The service boasts an improved work-life balance and greater parity within the company.

By Antoine Piel. Published on 23 May 2024 à 17h05 - Update on 27 May 2024 à 17h06

Is it up to companies to help their employees manage their private lives? Several groups, such as L’Oréal, are answering yes by calling on the start-up Yolo, which places assistants at the service of employees, not for their work but for everything else. “Our plan is to be ahead of the game,” Jean-Claude Le Grand, L’Oréal’s HR director, tells mind RH. “We had already tested concierge services, and for several years we funded one or two months of night nannies for employees who had just had a child. Our aim was to enable women to have a professional life,…

Antoine Piel

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