IA : Microsoft annonce un premier format publicitaire conversationnel dans Bing Chat

Microsoft Advertising a présenté jeudi 21 septembre son premier format publicitaire dit “conversationnel”, développé spécifiquement pour Bing Chat, le robot conversationnel alimenté par l’IA de Microsoft et intégré au navigateur Edge. Celui-ci consiste à regrouper les informations sur des produits dans un tableau comparatif, pour répondre aux recherches des consommateurs en amont d’un achat. Le format sera disponible en bêta fermée début 2024.

La régie a également annoncé le lancement de 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